Currently, Trade Service is developing the latest version of TRA-SER®, the industry’s most used pricing service. The new TRA-SER product’s standard features will include Internet updating, improved product descriptions, and target pricing to help customers maximize productivity and win more bids. To allow their mutual customers to take advantage of these benefits, Estimation will refine and tighten their link to TRA-SER, enabling seamless applications, e-commerce, and other business efficiencies.

“The contractor industry has expressed their need for high-performance solutions that integrate well with one another since time and money savings are critical to their success,” said Alan Mech, President of Estimation. “The powerful link between Estimation’s software and Trade Service’s content will offer our customers the comprehensive, streamlined, and quality solution they require to achieve their business objectives.”

“The revitalized Trade Service-Estimation partnership is based on the concept of 1 + 1 = 3, where the customer is the ultimate winner,” said Tony Dubreville, President and CEO of Trade Service. “By leveraging both of our products, customers can increase their competitive advantage and optimize their profit margins, while working faster than ever before. We definitely look forward to continually working with Estimation to drive further innovation in contractor solutions.”

About Estimation, Inc.
Founded by George M. Llewellyn in 1973, Estimation has a proud and distinguished history of providing estimating, purchasing, and business management solutions for the electrical, mechanical, and HVAC trades. Estimation's computerized solutions enable thousands of contractors to automate the bidding process and integrate estimating with purchasing and accounting systems making our customers' businesses better than ever. Our unique heads-down approach to blueprint takeoff combines the Power Pad with an electronic digitizer to provide the fastest, most accurate way to strip blueprints which enables you to concentrate on what matters most - the job at hand. For more information, please call (800) 275-6475 or visit www.estimation.com.

About Trade Service
Trade Service Corporation is the leading provider of standardized product and price information to the electrical, plumbing/PVF, HVACR, industrial MRO, and office products industries. Since 1931, the company has been the leader in content acquisition, aggregation, management, publishing, and distribution, offering a variety of products, services, and systems to meet the content needs of over 20,000 distributors, contractors, government agencies and “buy side” Fortune 1000 subscribers. The range of solutions provided includes printed directories, electronic catalogs, pricing data for business system updating, and robust attributed content to fuel full-functioning Internet storefronts. For more information, visit www.tradeservice.com.