|
SAN DIEGO, CA – March 23, 2009 – Trade Service announced the release of a new opportunity for manufacturers to increase the visibility of their products to contractors, industrial MRO customers, institutional buyers and distributors at the time of product selection. With the launch of its new TRA-SER® SX, Trade Service has integrated advertising opportunities into its industry leading product and pricing database.
“Now, for the first time, manufacturers have the ability to get in front of the industry’s leading electrical contractors, government agencies, and distributors,” says Tod Moore, Vice President of Sales and Marketing, “right at the critical moment when these professionals are specifying product and making purchasing decisions based on Trade Service’s widely-used electronic product and pricing catalog, TRA-SER® SX.”
The TRA-SER SX platform is used to price hundreds of millions of dollars of product information each month. TRA-SER is also dynamically linked with the industry’s leading estimating, billing, and procurement software, so it’s referred to thousands of times a day by estimators, project managers, and procurement professionals, needing to quickly select the brand and material for inclusion in the jobs and projects they are bidding on. Accordingly, the TRA-SER SX program is designed to reach purchase decision-makers at the most critical juncture in their purchasing process.
Trade Service’s new advertising and online sponsorship program offers manufacturers:
- High-profile exposure on 20,000+ contractors’ desktops as well as 550+ government, institutional and industrial customers at the moment when these contractors are making purchasing decisions
- Category exclusivity within key commodity groups of highly frequented product search and pricing pages
- Customizable text links, email programs and other direct touch points to the installed base of contractors
- A customizable page, viewable every time the manufacturer’s items are requested via a product search
- A branded gateway for new product announcements, special promotions, training videos and more
- The ability to link back to the manufacturer’s website
- Several compelling templates to choose from
Trade Service is in the process of developing relationships with charter advertisers, who in addition to preferred placement at key site areas, will be offered access to an analytics package that will give detailed analysis of the pricing activities of the contractors using the site.
“Once manufacturers realize the value of this low-cost, no hassle, preferential placement of their unique brand and message on the desktops of over 20,000 estimating and procurement professionals, we believe many companies will want to get in on the ground floor,” adds Moore.
About Trade Service
Trade Service is the leading provider of standardized product and price information to the electrical, plumbing/PVF, HVACR, industrial MRO, and office products industries. Since 1931, the company has been the leader in content acquisition, aggregation, management, publishing, and distribution, offering a variety of products, services, and systems to meet the content needs of over 20,000 distributors, contractors, and government agencies. The range of solutions provided includes printed directories, electronic catalogs, pricing data for business system updating, and robust attributed content to fuel full-functioning Internet storefronts. For more information, visit www.tradeservice.com/advertising, or call (866) 561-5941.
|
.gif){kind=spacer}
